605: Scott Adams | Master Persuader

science

science / science 710 Views comments

Scott Adams (@ScottAdamsSays) is a trained hypnotist, the creator of Dilbert, and author of the upcoming book Win Bigly: Persuasion in a World Where Facts Don't Matter. He also predicted a 2016 presidential win for Trump -- for reasons others didn't see.

"Check your facts." -Scott Adams

The Cheat Sheet:
  • Did Donald Trump win the election because his persuasion skills include elements of hypnosis?
  • Why is visual persuasion so effective?
  • How do we spot the moment when people are trying to influence us?
  • How is pacing and leading used for persuasion?
  • We revisit the copy machine effect and learn a new one: the McGurk effect.
  • And so much more...

Learn over 500 subjects (no tests or homework!) at The Great Courses Plus -- The Art of Charm listeners get one month free here!

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Show notes at https://theartofcharm.com/605/

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