Amazon shares rose as much as 0.8 percent to $1,828 a share on Wednesday, the highest intraday since Oct. 18. A sum-of-the-parts breakdown by Jefferies forecasts upside of approximately 65 percent as profitable segments -- such as Amazon Web Services, Advertising, and 3P Seller Services -- are all growing at rates faster than the core retail division. "Multiples for these high-recurring revenue, high-margin businesses to expand as investors recognize their embedded value," Thill said in a research note to clients.
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