Goldman Lost the Uber IPO, It Has a 12,000% Consolation Prize Instead

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Goldman Lost the Uber IPO, It Has a 12,000% Consolation Prize InsteadThe consolation: a potential $600 million windfall from a mere $5 million wager that Goldman’s bankers made using the firm’s own money back in 2011, only a year after Uber had started offering rides. How Goldman lost its edge with Uber, the signature startup of the decade, to Morgan Stanley is just the latest turn in a long-running rivalry. The situation leaves Goldman’s chastened bankers in the unusual position of rooting for their traditional nemesis.


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